Train Heavy.
handle Light.
THE ULTIMATE TRAINING BASKETBALLS THAT build faster handles and total ball control. Trusted by hoopers at every level to make the game ball feel light.

TRAIN HEAVY.

HANDLE

LIGHT.

Trusted by Players at Every Level

From the pros to college hoops – athletes from the LA Sparks, Brooklyn Nets, USC, UCR, CSUN, and more trust our Heavy Balls to LVLUP their game.

The LVLUP Handle isn’t just another training tool. It's designed with the feel of a game ball and the added weight of resistance, it’s a necessity for players at every level who want to sharpen their handle, increase control, and separate themselves on the court.

Improve Your Hand Speed

The added weight forces your hands and wrists to work harder, building quicker reactions when you switch back to a game ball.

Increase Your Ball-Handling Efficiency

Train with resistance to sharpen your dribble mechanics, making every move smoother and more controlled.

Enhance Ball Control & Manipulation

Which ball-handling drills you perform doesn't matter as much as how you perform them - the resistance from the LVLUP Heavy balls strengthens your control, touch, and adaptability to manipulate the ball under pressure.

Branding

Services

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Brand
Strategy
We define your brand’s essence, voice, and market positioning to create a strong foundation. Through research and strategy, we craft a unique identity that resonates with your audience.
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Visual
Identity
A powerful brand starts with a memorable visual identity. We design distinctive logos, color palettes, typography, and brand guidelines that make your brand instantly recognizable.
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Brand
Messaging
Words matter. We develop compelling brand messaging, taglines, and tone of voice guidelines to ensure your communication is clear, consistent, and impactful.
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Collateral
Design
From product packaging to marketing materials, we design cohesive brand assets that elevate your presence across digital and physical touchpoints.

Words

That

Matter

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“Instantly felt the difference.”
I’ve used a bunch of training balls before, but this one just feels legit. The weight hits your forearms fast — after about five minutes, your hands are on fire in the best way. Went back to my game ball and felt so much quicker with my handle.

Marcus D., College Guard
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“My son loves it.”
My 14-year-old is obsessed with this ball. He does his dribbling routine every night now without me even reminding him. His confidence handling the ball in games has jumped big time — you can see it right away.

Erica L., Basketball Mom
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“Game-changer for warm-ups.”
I use the mini heavy before workouts just to get my hands activated. It’s crazy how light a regular ball feels after. Small enough to toss in my backpack and use anywhere — worth every dollar.

Darius P., Varsity Player
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“Instantly felt the difference.”
I’ve used a bunch of training balls before, but this one just feels legit. The weight hits your forearms fast — after about five minutes, your hands are on fire in the best way. Went back to my game ball and felt so much quicker with my handle.

Marcus D., College Guard
StarStarStarStarStar

“My son loves it.”
My 14-year-old is obsessed with this ball. He does his dribbling routine every night now without me even reminding him. His confidence handling the ball in games has jumped big time — you can see it right away.

Erica L., Basketball Mom
StarStarStarStarStar

“Game-changer for warm-ups.”
I use the mini heavy before workouts just to get my hands activated. It’s crazy how light a regular ball feels after. Small enough to toss in my backpack and use anywhere — worth every dollar.

Darius P., Varsity Player
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Ilona Bower
Professional
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John Cressey
Loan counselor
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Chelsea Johnson
Creator
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Larry Book
Advisor
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“Perfect tool for younger players.”
I coach middle schoolers, and the mini heavy ball has been amazing for teaching control. It forces them to use their fingertips and not just slap the ball. You can literally see their coordination improving week to week.

Coach Bryan, Youth Basketball Trainer
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“Not just another training gimmick.”
The LVLUP Heavy Ball actually delivers. It’s the same size and bounce as a real ball, so it feels natural but forces your muscles to work harder. It’s become a staple in my daily workouts — couldn’t recommend more.

Liam T., Semi-Pro Hooper
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“Small but mighty.”
The mini heavy ball is fire. I use it for quick-hand drills and tight-space workouts in my apartment. After a few sessions, my handle feels way sharper — and switching back to my game ball feels effortless.

Kayla R., D3 Guard
StarStarStarStarStar

“Perfect tool for younger players.”
I coach middle schoolers, and the mini heavy ball has been amazing for teaching control. It forces them to use their fingertips and not just slap the ball. You can literally see their coordination improving week to week.

Coach Bryan, Youth Basketball Trainer
StarStarStarStarStar

“Not just another training gimmick.”
The LVLUP Heavy Ball actually delivers. It’s the same size and bounce as a real ball, so it feels natural but forces your muscles to work harder. It’s become a staple in my daily workouts — couldn’t recommend more.

Liam T., Semi-Pro Hooper
StarStarStarStarStar

“Small but mighty.”
The mini heavy ball is fire. I use it for quick-hand drills and tight-space workouts in my apartment. After a few sessions, my handle feels way sharper — and switching back to my game ball feels effortless.

Kayla R., D3 Guard