WE ARE
LVLUP

Built for Better Handles. Made for Real Hoopers.

OUR MISSION

Build hoopers with stronger control, sharper creativity, and game-ready confidence using tools that actually translate to the game.

THE PROBLEM

Hoopers train for hours, but most tools don’t translate to real on-court performance. Players want stronger ball control, faster reactions, and more confident handles, yet the training equipment on the market doesn't meet the demands of the game.

After years of working with athletes from youth to pros, I kept seeing the same issue: players weren’t developing game-speed control, true hand strength, or elite touch because their equipment wasn’t built for real, basketball-specific results.

Person holding a black LVLUP Handle Heavy training basketball directly toward the camera, with the logo and textured surface in sharp focus against a dark background.

WHY WE BUILT LVLUP HANDLE

LVLUP Handle wasn’t created to fix a flaw — it was built to raise the standard for how hoopers train. Built by a basketball trainer working hands-on with players from youth to college.The goal was to give athletes a tool that challenges them the same way the game does: with intensity, precision, and purpose.

At LVLUP, basketball is about growth. Every rep is an opportunity to sharpen your craft, build confidence, and create separation from players who just go through the motions. LVLUP Handle was built to give hoopers a professional-grade way to build real control, real strength, and real game-readiness — not just better drills, but better results.

We built LVLUP Handle to challenge players the same way the game does.

THE RESULT

Players needed tools that builds transferrable on-court results — so we created the LVLUP Heavy Ball. Built at official size with premium composite leather and nearly double the weight, it develops stronger hands, more stable wrists, and elite ball control every rep. When players switch back to a game ball, everything feels lighter, quicker, and more confident.


Next came the LVLUP Mini Heavy Ball — a compact, high-density tool engineered to sharpen precision, tight-space control, rhythm, and weak-hand mastery.
Together, these two tools form the LVLUP System: basketball-specific equipment that turns every rep into game-speed improvement.

When players switch back to a game ball, the difference is immediate!

Close-up of a person holding two black LVLUP Handle weighted basketballs, the Mini Heavy under their arm and the Heavy ball in their hand, showing both logos clearly on an indoor court.

THE LVLUP STANDARD

Every LVLUP product is built to elevate the way players develop their handle. Our equipment is engineered with intention — to improve grip strength, sharpen hand coordination, increase ball feel, and build the type of tight, reliable controlthat shows up in real game situations.


We design tools that help hoopers refine their dribble mechanics, maintain better rhythm and tempo, and build the consistency needed for elite ball-handling development. Every rep has a purpose, and every product is crafted to help athletes create smoother combos, react quicker, and handle pressure with confidence.


This is the LVLUP Standard — purposeful engineering, true skill progression, and training equipment built to help players master their handle every single day.

Heavy Ball vs. Regulation Basketball

Basketball development isn’t about choosing one tool—it’s about using the right tool at the right time. Regulation basketballs build rhythm, timing, and game-speed feel. Heavy balls add resistance, helping develop stronger hands, tighter control, and better awareness. At LVLUP Handle, we believe the combination is what creates real improvement—train with purpose so your handle holds up when the game speeds up.

Testimonials

★★★★★

I went from nervous and inconsistent to confident and explosive. The LVLUP Handle trains me to attack defenders with control — not just speed. My handle feels lighter in games every week.

Jaylen W.
HS Guard
★★★★★

This isn’t just a training ball, it’s a game-changer. After a few weeks with the Heavy & Mini, my crossover snaps back faster, and my change of pace feels smoother under pressure. Coaches started noticing.

Tyrese M.
College Guard
★★★★★

I use LVLUP Handle before each game to prep me for the pressure of college defense. This has helped me with my game feel and being strong with the ball under pressure situations.

Ezra A.
College Forward
★★★★★

I’ve tested every grip and weighted ball out there. LVLUP Handle is the only one where the drills actually translate to live ball control. My players are finishing with tighter handles and more confidence.

Marcus J.
Skills Trainer
★★★★★

We noticed a big difference in our son’s ball control and confidence after using the LVLUP Mini Heavy. His movements are more controlled, and he’s playing with less hesitation.

Brad W.
Parent of a Youth Player

Contact us

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